Sunday, April 14, 2024

Whistler skin care brand aims to be ‘where beauty meets spirituality’

Inspired by her South Asian heritage, Brahmi Skincare founder Lily Chandra has created a curated collection of skin care products.

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Inspired by her South Asian heritage, Brahmi Skincare founder Lily Chandra has created a curated collection of skin care products that aim to be at the intersection of beauty and spirituality.

Named after Brahmi, the feminine version of the Hindu god Brahma, the selection of facial oils, lip balm and more allows users to “create your reality” through self care, according to Chandra. We caught up with Chandra to learn more.

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Q: For those who aren’t familiar, what is Brahmi?

A: Brahmi is a Whistler-based luxury and vegan clean beauty skin care line that is made in Canada. Brahmi has four thoughtfully curated products in our signature line, Divine Rose, for the face and skin. A daily moisturizer, serum, lip plumping balm and 11:11 Magic Balm. Our products are formulated for daily use on all skin types, using natural and organic ingredients plus fair-trade essential oils.

Brahmi focuses on essential oils and ingredients from India, including rose, frankincense, neem and more. Our products are infused with Lily’s signature Cosmetic Energy Healing that work synergistically to rejuvenate the cells and skin.

At Brahmi, our beauty philosophy is “Beauty is falling in love with yourself.” Loving yourself unconditionally and connecting with your heart. As you open your heart chakra, the energy of your soul radiates beyond your physical body, creating a divine glow.

Our products are formulated without fillers, harmful chemicals, never tested on animals and do not use synthetic fragrances. At Brahmi we are kind to the Earth and our serum and face cream come in amber jars, and our balms containers are fully glass, including the lids.

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Q: Who is the target customer?

A: Brahmi’s skin care products are suitable for all skin types, even those with acne, rosacea or sensitive skin. Our products are formulated with functional ingredients that are known to reduce inflammation and rejuvenate the skin.

Q: What makes it unique?

A: Brahmi is where beauty meets spirituality. We combine a daily routine with a spiritual ritual so that you can have a moment with yourself.

Our skin care products pair with Brahmi’s guided beauty meditations that you can listen to daily. We have 5-15 minute guided meditations for Glowing Skin, Beauty, Lip Plumping, Self Love and the 11:11 meditation that gives the appearance of smoother skin on the forehead plus awakens your third eye. You can listen to these meditations daily before you apply your products for younger looking skin, relaxation and a spiritual uplifting.

Brahmi Skincare founder Lily Chandra.
Brahmi Skincare founder Lily Chandra. Photo by Jeff and Cat of The Apartment Ph

Q: Is there a ‘hero’ product in the line?

A: Our hero product is our Divine Rose Lip Plumping balm that naturally plumps and moisturizes your lips. When you apply this balm, it leaves a shimmery and glossy finish while adding a touch of colour giving you the perfect pout. This highly loved product is a must have in your purse.

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Q: What is the price range for your products?

A: Our products range from $65 for our balms to $180 for our Divine Rose Face Cream.

Q: And where can people learn more?

A: You can learn more on our website Brahmiskincarewhistler.com.

Aharris@postmedia.com

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