Wednesday, February 21, 2024

LLADRÓ UNVEILS AN EXCLUSIVE SET TO CELEBRATE THE YEAR OF THE DRAGON

The most majestic creature in centuries-old oriental culture is the animal ruling over the Chinese New Year this coming February 10

The year of 2024 will be under the rule of the dragon, an animal that symbolizes power, energy, honor and good luck. According to tradition, the Year of the Dragon is believed to be a time of transformation, growth and abundance. Lladró artists have rendered this zodiac sign in a sculptural creation fusing contemporary design with the traditional colors of red and gold.

Lladró is also celebrating the Chinese New Year with an exclusive set comprising The Dragon and a scented candle with a dragon on the lid, both creations decorated with elegant golden motifs, as well as six decorative New Year envelopes.

Both the head of the dragon and the lid of the scented candle have been decorated especially for this set with an exquisite golden pattern. In addition to its decorative value, the candle comes with the “Gardens of Valencia” fragrance. This special set has been created in a limited edition of 288 units.

YEAR OF THE DRAGON SET

Limited edition of 288 units

Chinese culture has always been a source of inspiration for Lladró artists. Today, the Chinese zodiac and its 12 animals have evolved to become one of the must-haves within the Lladró catalogue. In the most recent additions to its Chinese Zodiac collection, its artists have taken a conceptual approach and used a palette of solid vibrant colors. This choice seeks to capture the profound symbolic strength embodied in each one of the animals.

All Lladró creations have been designed and meticulously handcrafted by Lladró artists in Valencia and can be purchased in the brand’s boutiques, its authorized points of sale and the online store www.lladro.com.

For seventy years, Lladró has deployed its unparalleled know-how in the field of porcelain in its only factory in the world, in Valencia. Each piece is delicately made by sculptors and artisans in an entirely handcrafted process that combines age-old techniques with its own unmistakable palette of colors. Lladró also explores the vast creative potential of porcelain in collaborative projects with renowned contemporary artist and designers. The universe of the brand, property of PHI Industrial since 2016, embraces sculptures, lighting, objects for the home and interior design as well as fashion accessories.

Famous all over the world, Lladró is an ambassador for Spain in the over 120 countries to which it exports its porcelains through a select network of its own boutiques and authorized distributors, giving it more than 1200 points of sale around the globe.


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