When is Amazon Prime Day 2024?

Amazon Prime Day is the retailer’s flagship sales event which usually spans 48 hours and takes place in July.

During this time, and for Prime members only, prices fall across the board from home and garden, tech, food and drink, beauty and more. It’s not just in the UK either; Amazon Prime Day is a global affair, taking place across the world.

How to take part in Amazon Prime Day

The flagship sale, usually held in July, is open to those with Prime members only, so if you’ve yet to sign up, take this as your cue. 

Priority delivery is only the tip of the iceberg. Prime members also unlock Amazon’s massive range of services and entertainment hubs, from must-watch movies and TV shows on Prime Videos to more tunes than your ears can handle over at Amazon Music. Gamers and bookworms can also access the huge range of games and e-books and become immersed in brand-new worlds.

There are two ways to subscribe: a rolling monthly fee of £8.99 or save by paying an annual cost of £95 for the year. 

For those who are studying, the deal is even sweeter. Students pay just £4.49 a month, or £47.49 for the year. If you’re not sure about adding the expense to your household outgoings, sign up for a 30-day free trial to try Prime membership out for size.

What kind of deals were there last year?

Whether you need a new TV, air fryer, fridge freezer or just want a cheap thrill to make getting post more exciting, we’re sensing epic deals are close by.

While sales slash prices across the board, historically the best deals and discounts are on Amazon’s huge range of tech devices. We’re talking everything from Fire TV streaming sticks, Fire tablets, Ring video doorbells, Kindles, Echoes and more.