In a few weeks, India will witness the largest celebration of democracy, the Lok Sabha elections.
As responsible citizens, it’s both a privilege and a duty to vote. Unfortunately, urban areas often see low voter turnout, including among office-goers.
NDTV, with the support of prominent corporate citizens, is launching a campaign to urge voters to cast their ballots. Corporate leaders pledge to encourage their business families to vote, demonstrating their commitment to civic duty. Their unique messages will serve as a reminder for all to vote responsibly.
Our “Pledge to Vote” campaign aims to boost voter participation in this grand democratic exercise.