High Street retailer Zara keeps top spot of Spain´s leading brands according to the latest Interbrand´s survey of 30 of Spain´s top marques.

The 2023 survey also reported that the value of Spain´s leading brands have surpassed their pre-pandemic peak in 2019.

Zara, owned by Intitex, leads the list with a net worth €14,735 million, a 24% increase compared to 2021. It is followed by Santander Bank (which rose by 21% to the No2 slot) worth €8,580 million  (+21%); Telefonica´s Movistar with €7,287 million (-14%); BBVA, with €5,643 million  (+18%); and CaixaBank, with €2,261 million  (+16%).

The aggregated value of the table amounts to €55,873 million, a figure that reflects a 10% increase compared to 2021 and a 0.5% more than in 2019.

The top 5 brands account for almost 70% of the total value of the ranking.

In a press release, Interbrand said that the values for the brands were calculated ” according to its ability to generate growth for the business. The results of this report, in this regard, tell us that the most valuable Spanish brands are capable of continuing to drive company results,”

“And they do so in an environment that invites conservatism, to protect the heart of the business and postpone audacity for better times. However, it is in periods like the current ones that opportunities arise because the rules, standards, and conventions change.”

https://interbrand.com/madrid/best-spanish-brands/

Volkswagon´s Cupra is a surprise new addition with a  direct entry into the 11th position, reflecting the multiplication of its value up to 1,208 million euros. Additionally, the hotel chain Meliá (#28, 218 million euros) and the distribution company Logista (#30, 198 million euros) make their debut on the list.

With a value of 481 million euros, the luxury brand Loewe emerges as the brand that has gained the most value in 2023 Best Spanish Brands, with a 25% increase compared to 2021.

Methodology

Interbrand’s Best Spanish Brands report identifies the most valuable Spanish brands by analyzing the many ways a brand benefits an organization—from delivering on customer expectations to driving economic value. Interbrand’s global methodology was the first brand valuation method to become ISO certified.

The ranking is based on a combination of attributes that contribute to a brand’s cumulative value:

• The financial performance of the branded products and services.
• The role the brand plays in influencing customer choice.
• The strength the brand has to command a premium price or secure earnings for the company.

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